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Embroidering scarves with your logo: material, position and planning
Knit or fleece, logo at the end or in the corner? What matters for embroidered fan and company scarves – and why the back counts too.
Which scarf suits your purpose?
For fans, clubs and companies there are three typical shapes: the classic long scarf you wrap around your neck, the tube scarf you pull over your head, and the short fleece neck warmer. Which one fits depends on who wears it and when – in the stadium, for winter sports, at a company event or as a gift for clients.
Our range of scarves embroidered with your logo includes models from Beechfield, Sol's and Build Your Brand. This is how they differ when it comes to embroidery:
| Model | Material | What matters for embroidery |
|---|---|---|
| Beechfield Metro Knitted Scarf | Polyacrylic, fine rib knit | The ribs break up the surface – clear, compact logos look calm. |
| Beechfield Classic Waffle Knit Scarf | Polyacrylic, chunky waffle knit | Strong texture: bold shapes rather than fine lines. |
| Beechfield Classic Woven Scarf | Soft yarn, oversized, with fringe | Logo above the fringe, with distance from the edge. |
| Sol's Fleece Scarf Arctic | Fleece, 200 g/m² | Stable, thick fabric – easy to embroider. |
| Build Your Brand Jersey Scarf | Single jersey, 140 g/m², single layer | Thin and stretchy; the back of the embroidery is visible. |
| Build Your Brand Organic Cotton Tubescarf | Organic cotton, 180 g/m², tube | Smooth surface; the back of the embroidery sits inside. |
There are also tube scarves such as the Beechfield Morf Original in microfibre polyester and the Sol's Fleece Neck/Head Warmer Blizzard (fleece, 200 g/m², with drawcord), which can also be worn as headwear.
Knit or fleece: how each takes embroidery
Knit is made of loops that stretch and can swallow threads. The chunkier the knit, the more texture lies under the embroidery. Fleece, by contrast, is dense, soft and stable. It holds stitches well but has a slight pile – brushed fibres in which very fine stitches can sink. With both, a thin layer on top of the fabric helps, and it is removed after embroidering.
| Criterion | Knitted, often polyacrylic Knitted scarf | Dense and soft Fleece scarf |
|---|---|---|
| Look | Classic, typical of fan and winter scarves | Sporty, functional |
| Surface | Ribs or waffle pattern, depending on the model | Even, with a slight pile |
| Design | Compact, bold shapes, little detail | Somewhat finer lettering too |
| Care | Metro Knitted Scarf: hand wash or dry cleaning | As per the model's care label |
You can find more about how we approach embroidery orders on our page on having garments embroidered.
Where the logo sits on a scarf
When a long scarf is worn, the ends usually hang down visibly at the front. That is why the end is the classic position. You can embroider one end or both – for example the logo at one end and lettering or a year at the other.
- At the end, across
- The logo runs across the width, centred between the edges. The width of the scarf limits the width of the logo.
- At the end, lengthwise
- Lettering runs along the scarf. That way a longer club or company name fits too.
- In the corner
- A small, discreet mark – suits company scarves that are meant to look elegant.
- Tube scarf
- One spot on the front, so the logo sits at the front when worn.
A scarf has two visible sides
Embroidery leaves a mirror image of bobbin thread on the back, with a backing underneath that stabilises the fabric. On a T-shirt nobody sees it. On a single-layer scarf you do, as soon as it is folded over. That is why the backing is trimmed close. On tube scarves and double-layer models the back sits inside – there the question does not arise.
On scarves with fringe such as the Classic Woven Scarf, the logo sits above where the fringe starts. The fabric has to be clamped flat for embroidery; the fringe itself does not carry any stitching.
Matching garments
Design them in the shop
Which solution suits your case?
Most enquiries can be sorted by purpose and logo. These cases help with a first overview:
Your club wants a classic scarf for match days, with the club name.
Knit, name lengthwise
Your logo is round or compact and has few colours.
Knit, logo across
Your logo has finer details or small lettering.
Fleece or tube scarf
Your team wears the scarf outdoors for sport and washes it often.
Microfibre tube scarf
You are looking for a discreet gift for clients or staff.
Knit, corner logo
Often a good solution
Use both ends
The logo at one end, name, tagline or year at the other.
Logo + lettering
The Beechfield Morf Original, for example, is machine washable according to the manufacturer but should not be ironed – details like these are worth checking if the scarf will be washed often.
Woven or embroidered?
Side noteClassic fan scarves are often woven: the design is created during weaving itself, as a pattern in the fabric. That happens at a weaving mill and is not our method. We embroider finished scarves. That has its own advantages:
Your logo as embroidery
Raised and high-quality, with up to 3 thread colours – visible beforehand in the print approval
Free choice of scarf and colour
Knit, fleece or jersey from the shop, in the colour that suits your logo
Design along the full length
A continuous pattern with lettering from end to end belongs to the woven scarf
Winter season: plan in good time
Scarves are usually needed for a fixed date: the start of the season, a winter event or the Christmas party. So plan not only for delivery but also for the coordination beforehand. These points help:
- Choose the scarf model and colour – does the colour suit your thread colours?
- Have your logo ready as a vector file or high-resolution PNG. For embroidery we plan with up to 3 thread colours, and the embroidery file is included.
- Choose the position: one end, both ends or a corner.
- Allow time for the free layout consultation and the print approval.
- Then count on delivery, which usually takes approx. 7–10 working days.
Ordering for a whole team also helps with the price: at larger quantities the price per item drops noticeably. A beanie or cap often goes well with a scarf – what matters there is covered in embroidering caps and beanies. For a complete winter outfit, take a look at embroidering jumpers and sweatshirts too.
From the workshop
Round logos suit the end of a scarf
The photo shows a round logo embroidered in several colours on green fabric. A round, closed shape like this fits well at the end of a scarf: it needs little width, sits centred between the edges and looks calm on knit or fleece too. To keep the embroidery looking good for a long time, care is what counts afterwards.
Embroidered scarves: frequently asked questions
Can you embroider both ends of the scarf?
Yes. Often the logo sits at one end and lettering, a name or a year at the other. You see both beforehand in the print approval.
Can you see the embroidery on the back?
On single-layer scarves, yes – that is where the mirror image of bobbin thread sits. The backing is trimmed close. On tube scarves the back sits inside.
How big can the logo be?
The width of the scarf limits the width; lettering running lengthwise allows more length. We set the right size with you in the consultation.
Can you embroider scarves we already have?
Get in touch. How it works is explained on our page having your own garments embroidered.
Planning scarves for your team, your club or your clients? Send us your enquiry – we’ll get back to you with a suggestion.
Team Shirtplus
Printing and embroidery in our own workshop in Munich. Created with AI support. Last updated: 12 Oct 2026.
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