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Logo positions: where your logo sits best on clothing
Where does your logo sit best? The main positions on shirts, polos, hoodies and jackets, common placement mistakes and how we align every position by laser.
Why the position matters so much
A good logo can get lost in the wrong place. If it sits crooked, too close to a seam or where the fabric keeps creasing as you move, even the best design looks restless. The position helps decide how professional your shirt, polo or hoodie looks – and how long the print stays looking good.
If you want to have T-shirts printed with your logo, it pays to ask one simple question first: where should the logo be seen? In conversation at a trade fair stand, from behind at an event, or only as a small detail people notice at second glance?
What we check for every position
Ergonomics: no design in high-stress areas such as under the arms or on the shoulders. Symmetry: a crooked or off-centre print looks unprofessional. Durability: clean alignment prevents creasing and uneven wear.
The main positions at a glance
Most logos end up in one of these places. Which one you choose depends on the purpose and on whether it is embroidered or printed:
| Position | Typical for | Usually |
|---|---|---|
| Left chest | Company logo, small and discreet | Embroidery or print |
| Right chest | Name, department, second logo | Embroidery |
| Centre chest | Larger logo, especially on sweatshirts | Print or embroidery |
| Back | Large designs, lettering, event designs | |
| Neck | Small logo, website, your own label | Print or embroidery |
| Upper arm | Second logo, name, initials | Embroidery or print |
| Lower back | Sponsors, kept apart from the crest |
- 1Main logo on the chestScreen print
- 2Name on the backDTF
- 3Sponsor logo, multicolourDTF
One garment, several positions: logo on the front chest, name and sponsor on the back
Left, right or centre chest?
The left chest is the most common position for a company logo. There the logo is in view when you face someone, and it looks calm, like a brand label. On polos it sits next to the button placket, on a zip hoodie with a little distance from the zip. How that looks on a hoodie in detail is shown in Hoodies: embroidery or print.
The right chest is often kept free for a name or a department. The centre chest suits larger logos, especially on sweatshirts and shirts that are meant to stand out.
| Criterion | Small, subtle Left chest | Big, bold Centre chest |
|---|---|---|
| Effect | Calm, like a brand label | Eye-catching, visible from afar |
| Typical for | Company clothing, polos, shirts | Merch, sweatshirts, event shirts |
| Method | Embroidery or print | Mostly print, on sweat also embroidery |
| Combines well with | Back, upper arm, neck | Neck, upper arm |
Which positions on which garment?
Not every garment offers the same areas. Cut, zips and material help decide where a logo sits cleanly:
T-shirts
Chest, back, neck and sleeves are all possible. The back is the area for large designs, the neck for a small label.
- FrontBack
Hoodies
Logo on the left chest, large design on the back. On a zip hoodie with some distance from the zip.
Softshell jackets
Left or right chest and upper arm. We prefer to print large back designs, as a large embroidery makes the area stiff.
Bags
The front is the main area. How large the design can be depends on the space between seams and handles.
Why a large embroidery on a membrane is not a good idea is explained in Softshell jackets with logo: embroidery or print? Scrubs and coats have their own rules, for example when there are no sleeves: Scrubs and coats with a practice logo.
Matching garments
Design them in the shop
Which position suits your purpose?
The quickest way to find the position is to ask what the logo should do:
Your company logo goes on polos and shirts for the team.
Left chest
Each person gets their own name.
Right chest or sleeve
A large design for an event or merch.
Back
A small mark, initials or the website.
Neck or upper arm
Sponsors on club clothing.
Sleeve or lower back
Often the best answer
Small at the front, big at the back
The logo discreetly on the chest, the large design on the back. That way the garment works in conversation and from afar.
Chest + back
Common placement mistakes
Most mistakes do not happen during printing but during planning. We check these points before every print approval:
Logo right at a seam, placket or zip
The fabric does not lie flat there, so the design quickly looks distorted.
Design under the arms or on the shoulders
High-stress areas get in the way when you wear the garment and make the print age faster.
Positions out of habit
Sleeve and neck only if they really have something to show. Every position is a separate work step.
One strong position
One well-placed logo often has more impact than three small ones.
Size to suit the position
Chest logo discreet, back design large – where it will be seen.
What extra positions mean for the effort is explained in What does textile printing cost?
From the workshop: laser alignment
So that every logo sits in exactly the same place, we do not measure each piece by hand. A laser projects the print area directly onto the garment before printing. That fixes the position, whether on the chest, the sleeve or the lower back.
From the workshop
First the position, then the print
The photo shows the laser projection we use to set the print position. The laser shows where the design belongs. Only then do we print – piece after piece in the same spot.
- Millimetre-precise placement: every print sits where it belongs.
- Faster workflows: no time-consuming measuring or readjusting.
- Repeatability: in a series, the logo sits the same on every piece.
How we set the position with you
Garment and logo
You choose your garment in the shop, upload your logo and tell us where it should sit.
Advice
We check design and position and advise you on the layout free of charge.
Print approval
You receive a print approval with position and size and approve it.
Alignment and production
We align every position by laser and decorate in our own workshop in Munich. Delivery usually takes approx. 7–10 working days.
Logo position: frequently asked questions
Where does a logo sit best on a T-shirt?
A company logo usually on the left chest. Large designs work on the back or in the centre of the chest.
Can I combine several positions?
Yes, for example the logo on the chest and a design on the back. Every position is a separate work step, so it pays to choose only the ones that really have something to show.
Will I see where my logo sits before production?
Yes. The print approval shows position and size. We only produce once you approve it.
Do the positions also apply to embroidery?
Yes. Left chest, upper arm and neck work well for embroidery. We usually print large back designs.
Not sure where your logo works best? Send us your design – we’ll get back to you with a suggestion.
Team Shirtplus
Printing and embroidery in our own workshop in Munich. Created with AI support. Last updated: 15 Oct 2026.
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